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  • Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
  • Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
  • Creates detailed reports with research findings and analysis to inform marketing strategies
  • Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
  • Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
  • Helps come up with new product and service offerings to increase shares in new or existing markets
  • Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
  • Works within the client's budget to produce effective promotional materials and advertising opportunities
  • Tracks sales and feedback and adjusts marketing strategies as necessary
  • Establishes marketing tracking methods to help each client evaluate performance over time