"Ecommerce (Electronic Commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet".

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Staying competitive

So you have either already opened an Online Store, or are thinking about it. We highly recommend an Online Store to anyone who may be interested.  The start-up cost of an Online Store is very little, making it very appealing to basically everyone. There is a great deal of competition on the Internet though, so you'll need to optimize your Online Store to stay competitive. 


Customer Avatar


Who you sell your Product or Service to, can be resolved by creating a Customer Avatar. A Customer Avatar is a fictional character that represents your ideal prospect. It will help you understand the motivating thoughts, fears and influences behind your customer's buying decisions. The Goal is to create an Avatar for each of your products, allowing Colson Media to increase Ad Productivity. If Ad Productivity increases, Sales increase, and so does your profit margin.


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Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.


Choose a specific Niche, and only sell products in that Niche. Focus on a Niche that you enjoy when you are first starting, and you will better understand your customer. Now you need to source Products for your Dropshipping store. The way you source your Products is very important.  Buy low, sell high. Sourcing the right products can sometimes be a little difficult, but Colson Media is here to help.

Affiliate Marketing

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A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

Offering an affiliate program to others, or maybe trying to enter into other companies affiliate programs? When first starting Affiliate Marketing, we recommend you enter into other companies Affiliate programs. The appeal for entering others programs:

  1. Not your product, so no overhead in stock.

  2. A hefty commission (usually 25% - 50%)

  3. Learn how Affiliate Marketing works

If you're planning on offering an affiliate program to others, you most likely have a good idea of how affiliate marketing works. If you have a great product, that will sell, then you have an affiliate program in the making. Colson Media has a team of experienced affiliate marketers, that can assist you every step of your affiliate journey!

How can we help you?

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